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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>The Keyword</title><link>https://blog.google/</link><description>The Keyword</description><atom:link href="https://blog.google/rss/" rel="self"/><language>en-us</language><lastBuildDate>Thu, 30 Apr 2026 11:00:00 +0000</lastBuildDate><image><url>https://blog.google/static/blogv2/images/google.png</url><title>The Keyword</title><link>https://blog.google/</link></image><item><title>How we’re protecting energy affordability in Oklahoma</title><link>https://blog.google/innovation-and-ai/infrastructure-and-cloud/global-network/oklahoma-energy-affordability-agreement/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Oklahoma_herosocial.max-600x600.format-webp.webp" width="540"/><media:description>Google G over the state of Oklahoma</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Oklahoma_herosocial.max-600x600.format-webp.webp"&gt;A new agreement between Google and OG&amp;E to protect energy affordability in Oklahoma.</description><pubDate>Thu, 30 Apr 2026 11:00:00 +0000</pubDate><guid>https://blog.google/innovation-and-ai/infrastructure-and-cloud/global-network/oklahoma-energy-affordability-agreement/</guid><category>Global Network</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>How we’re protecting energy affordability in Oklahoma</title><description>A new agreement between Google and OG&amp;E to protect energy affordability in Oklahoma.</description><site_name>Google</site_name><url>https://blog.google/innovation-and-ai/infrastructure-and-cloud/global-network/oklahoma-energy-affordability-agreement/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Will Conkling</name><title>Director, Energy and Power, Americas</title><department/><company/></author></item><item><title>Q1 2026 earnings call: Remarks from our CEO</title><link>https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q1-2026/</link><description>Read Sundar Pichai’s remarks during the Alphabet earnings call for Q1 2026.</description><pubDate>Wed, 29 Apr 2026 20:45:00 +0000</pubDate><guid>https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q1-2026/</guid><category>A message from our CEO</category><category>Alphabet</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Q1 2026 earnings call: Remarks from our CEO</title><description>Read Sundar Pichai’s remarks during the Alphabet earnings call for Q1 2026.</description><site_name>Google</site_name><url>https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q1-2026/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Sundar Pichai</name><title>CEO of Google and Alphabet</title><department/><company/></author></item><item><title>A new way to create a digital wardrobe from your Google Photos</title><link>https://blog.google/products-and-platforms/products/photos/google-photos-wardrobe-feature/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/A80_Google_Photos_wardrobe_0424.max-600x600.format-webp.webp" width="540"/><media:description>Google Photos wardrobe text with images of clothing below</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/A80_Google_Photos_wardrobe_0424.max-600x600.format-webp.webp"&gt;A new Google Photos feature catalogs the clothes in your wardrobe from your library.</description><pubDate>Wed, 29 Apr 2026 16:00:00 +0000</pubDate><guid>https://blog.google/products-and-platforms/products/photos/google-photos-wardrobe-feature/</guid><category>Photos</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>A new way to create a digital wardrobe from your Google Photos</title><description>A new Google Photos feature catalogs the clothes in your wardrobe from your library.</description><site_name>Google</site_name><url>https://blog.google/products-and-platforms/products/photos/google-photos-wardrobe-feature/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Tommy Meaney</name><title>Senior Product Manager</title><department>Google Photos</department><company/></author></item><item><title>You can now easily generate files in Gemini.</title><link>https://blog.google/innovation-and-ai/products/gemini-app/generate-files-in-gemini/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/You_can_now_easily_generate_fil.max-600x600.format-webp_8VXU63o.webp" width="540"/><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/You_can_now_easily_generate_fil.max-600x600.format-webp_8VXU63o.webp"&gt;Move from a brainstorm to a polished document, sheet or PDF with a single prompt in Gemini.</description><pubDate>Wed, 29 Apr 2026 16:00:00 +0000</pubDate><guid>https://blog.google/innovation-and-ai/products/gemini-app/generate-files-in-gemini/</guid><category>Gemini App</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>You can now easily generate files in Gemini.</title><description/><site_name>Google</site_name><url>https://blog.google/innovation-and-ai/products/gemini-app/generate-files-in-gemini/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Maryam Sanglaji</name><title>Group Product Manager</title><department>Gemini App</department><company/></author></item><item><title>Enjoy new ways to create, search and stream on Google TV</title><link>https://blog.google/products-and-platforms/platforms/google-tv/enjoy-new-ways-to-create-search-and-stream-on-google-tv/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Keyword_hero_image_-_dynamic_sl.max-600x600.format-webp.webp" width="540"/><media:description>Image of a Google TV device displaying dynamic slideshows in a bright living room.</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Keyword_hero_image_-_dynamic_sl.max-600x600.format-webp.webp"&gt;Google TV adds tools to create fun images and videos, fresh ways to showcase Google Photos — and soon a new row to stream short videos.</description><pubDate>Wed, 29 Apr 2026 15:00:00 +0000</pubDate><guid>https://blog.google/products-and-platforms/platforms/google-tv/enjoy-new-ways-to-create-search-and-stream-on-google-tv/</guid><category>Google TV</category><category>Gemini</category><category>YouTube</category><category>Photos</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Enjoy new ways to create, search and stream on Google TV</title><description>Google TV adds tools to create fun images and videos, fresh ways to showcase Google Photos — and soon a new row to stream short videos.</description><site_name>Google</site_name><url>https://blog.google/products-and-platforms/platforms/google-tv/enjoy-new-ways-to-create-search-and-stream-on-google-tv/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Michael DelGaudio</name><title>UX Manager &amp; Design Lead</title><department>Google TV</department><company/></author><author xmlns:author="http://www.w3.org/2005/Atom"><name>Gaurav Chaula</name><title>Product Manager</title><department>Google TV</department><company/></author></item><item><title>Gemini launches new personalisation features in the UK</title><link>https://blog.google/company-news/inside-google/around-the-globe/google-europe/united-kingdom/gemini-launches-new-personalisation-features-in-the-uk/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/8_fXJ2FWX.max-600x600.format-webp.webp" width="540"/><media:description>Image saying 'Get more personalised help, based on your past chats'.</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/8_fXJ2FWX.max-600x600.format-webp.webp"&gt;Our vision for Gemini is to build an assistant that truly understands you—one that evolves with your needs rather than providing one-size-fits-all responses. Today, we’r…</description><pubDate>Wed, 29 Apr 2026 11:00:00 +0000</pubDate><guid>https://blog.google/company-news/inside-google/around-the-globe/google-europe/united-kingdom/gemini-launches-new-personalisation-features-in-the-uk/</guid><category>UK</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Gemini launches new personalisation features in the UK</title><description/><site_name>Google</site_name><url>https://blog.google/company-news/inside-google/around-the-globe/google-europe/united-kingdom/gemini-launches-new-personalisation-features-in-the-uk/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Maryam Sanglaji</name><title>Group Product Manager</title><department>Gemini App</department><company/></author><author xmlns:author="http://www.w3.org/2005/Atom"><name>Animish Sivaramakrishnan</name><title>Group Product Manager</title><department>Gemini App</department><company/></author></item><item><title>Celebrating 20 years of Google Translate: Fun facts, tips and new features to try</title><link>https://blog.google/products-and-platforms/products/translate/fun-facts-google-translate-20-years/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google_Translate_20th_hero_NC8a.max-600x600.format-webp.webp" width="540"/><media:description>The Google Translate logo sits in the middle of colorful illustrated scenes, including people translating live conversations and a birthday cake topped by candles with the numeral 20</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google_Translate_20th_hero_NC8a.max-600x600.format-webp.webp"&gt;Google’s sharing 20 fun facts to celebrate Google Translate turning 20, from its roots as a 2006 AI experiment to supporting almost 250 languages today.</description><pubDate>Tue, 28 Apr 2026 16:00:00 +0000</pubDate><guid>https://blog.google/products-and-platforms/products/translate/fun-facts-google-translate-20-years/</guid><category>Search</category><category>Translate</category><category>AI</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Celebrating 20 years of Google Translate: Fun facts, tips and new features to try</title><description>Google’s sharing 20 fun facts to celebrate Google Translate turning 20, from its roots as a 2006 AI experiment to supporting almost 250 languages today.</description><site_name>Google</site_name><url>https://blog.google/products-and-platforms/products/translate/fun-facts-google-translate-20-years/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Rose Yao</name><title>VP, Product, Search</title><department/><company/></author></item><item><title>We're announcing the first West Memphis Energy Impact Fund recipients.</title><link>https://blog.google/innovation-and-ai/infrastructure-and-cloud/global-network/west-memphis-energy-impact-fund-recipients/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/arkansas_energyimpact.max-600x600.format-webp.webp" width="540"/><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/arkansas_energyimpact.max-600x600.format-webp.webp"&gt;The West Memphis Energy Impact Fund announced its first grant recipients, kicking off a $25 million commitment to energy efficiency in Greater West Memphis and Crittende…</description><pubDate>Tue, 28 Apr 2026 15:30:00 +0000</pubDate><guid>https://blog.google/innovation-and-ai/infrastructure-and-cloud/global-network/west-memphis-energy-impact-fund-recipients/</guid><category>Global Network</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>We're announcing the first West Memphis Energy Impact Fund recipients.</title><description/><site_name>Google</site_name><url>https://blog.google/innovation-and-ai/infrastructure-and-cloud/global-network/west-memphis-energy-impact-fund-recipients/</url></og></item><item><title>We’re donating Agent Payments Protocol to the FIDO Alliance to support the future of secure, agentic payments.</title><link>https://blog.google/products-and-platforms/platforms/google-pay/agent-payments-protocol-fido-alliance/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/26009_Google_Agentic_Thumbnail0.max-600x600.format-webp.webp" width="540"/><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/26009_Google_Agentic_Thumbnail0.max-600x600.format-webp.webp"&gt;Google donates the Agent Payments Protocol (AP2) to the FIDO Alliance to help secure the evolution of AI-driven commerce.</description><pubDate>Tue, 28 Apr 2026 13:00:00 +0000</pubDate><guid>https://blog.google/products-and-platforms/platforms/google-pay/agent-payments-protocol-fido-alliance/</guid><category>Google Ads</category><category>Google Pay</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>We’re donating Agent Payments Protocol to the FIDO Alliance to support the future of secure, agentic payments.</title><description/><site_name>Google</site_name><url>https://blog.google/products-and-platforms/platforms/google-pay/agent-payments-protocol-fido-alliance/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Stavan Parikh</name><title>VP/GM</title><department>Payments</department><company/></author></item><item><title>Expanding digital IDs in India and around the world</title><link>https://blog.google/products-and-platforms/platforms/google-pay/aadhaar-digital-id/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Aadhaar_hero_j1Hg0MB.max-600x600.format-webp.webp" width="540"/><media:description>A graphic of a person holding a phone with a digital ID coming off of the screen</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Aadhaar_hero_j1Hg0MB.max-600x600.format-webp.webp"&gt;Consumers in India can now save their Aadhaar Verifiable Credentials in Google Wallet and digital IDs expand to more countries.</description><pubDate>Tue, 28 Apr 2026 04:30:00 +0000</pubDate><guid>https://blog.google/products-and-platforms/platforms/google-pay/aadhaar-digital-id/</guid><category>Google Pay</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Expanding digital IDs in India and around the world</title><description>Consumers in India can now save their Aadhaar Verifiable Credentials in Google Wallet and digital IDs expand to more countries.</description><site_name>Google</site_name><url>https://blog.google/products-and-platforms/platforms/google-pay/aadhaar-digital-id/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Alan Stapelberg</name><title>Group Product Manager, Google Wallet</title><department/><company/></author></item><item><title>Join the new AI Agents Vibe Coding Course from Google and Kaggle</title><link>https://blog.google/innovation-and-ai/technology/developers-tools/kaggle-genai-intensive-course-vibe-coding-june-2026/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Vibe_Coding_Course_herosocial.max-600x600.format-webp.webp" width="540"/><media:description>A web next to a laptop</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Vibe_Coding_Course_herosocial.max-600x600.format-webp.webp"&gt;Google is bringing back its 5-Day AI Agents Intensive Course with Kaggle and registration is open.</description><pubDate>Mon, 27 Apr 2026 13:00:00 +0000</pubDate><guid>https://blog.google/innovation-and-ai/technology/developers-tools/kaggle-genai-intensive-course-vibe-coding-june-2026/</guid><category>Google DeepMind</category><category>Developer tools</category><category>Google Cloud</category><category>AI</category><category>Gemini models</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Join the new AI Agents Vibe Coding Course from Google and Kaggle</title><description>Google is bringing back its 5-Day AI Agents Intensive Course with Kaggle and registration is open.</description><site_name>Google</site_name><url>https://blog.google/innovation-and-ai/technology/developers-tools/kaggle-genai-intensive-course-vibe-coding-june-2026/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Anant Nawalgaria</name><title>Group Product Manager, Founder of GenAI Intensive</title><department/><company/></author><author xmlns:author="http://www.w3.org/2005/Atom"><name>Frank Guan</name><title>Product Marketing Head</title><department>AI Agents</department><company/></author></item><item><title>Albertsons Media Collective brings retail signals to YouTube with Google’s Commerce Media Suite.</title><link>https://blog.google/products/marketingplatform/360/albertsons-google-commerce-media-suite/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Blog_social_share.max-600x600.format-webp.webp" width="540"/><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Blog_social_share.max-600x600.format-webp.webp"&gt;Supercharge performance across the shopper journey by connecting Albertsons data with Google’s AI and scale.</description><pubDate>Mon, 27 Apr 2026 12:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/albertsons-google-commerce-media-suite/</guid><category>Google Marketing Platform</category><category>Google Ads</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Albertsons Media Collective brings retail signals to YouTube with Google’s Commerce Media Suite.</title><description/><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/albertsons-google-commerce-media-suite/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Marta Martinez</name><title>Managing Director</title><department>Google Marketing Platform</department><company/></author></item><item><title>8 Gemini tips for organizing your space (and life)</title><link>https://blog.google/products-and-platforms/products/gemini/gemini-spring-cleaning-tips/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Gemini_Spring_Cleaning_hero.max-600x600.format-webp.webp" width="540"/><media:description>Black screen with illustrations including a laptop with document and email icons streaming out, a smiling person holding a phone and looking at a checklist, and a user activating Gemini Live</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Gemini_Spring_Cleaning_hero.max-600x600.format-webp.webp"&gt;Organize your home and digital space with Gemini. Use AI-powered tips for cleaning schedules, inbox decluttering, seasonal chores.</description><pubDate>Fri, 24 Apr 2026 19:00:00 +0000</pubDate><guid>https://blog.google/products-and-platforms/products/gemini/gemini-spring-cleaning-tips/</guid><category>Gemini</category><category>AI</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>8 Gemini tips for organizing your space (and life)</title><description>Organize your home and digital space with Gemini. Use AI-powered tips for cleaning schedules, inbox decluttering, seasonal chores.</description><site_name>Google</site_name><url>https://blog.google/products-and-platforms/products/gemini/gemini-spring-cleaning-tips/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Ivy Levine</name><title>Contributor, The Keyword</title><department/><company/></author></item><item><title>7 highlights from Google Cloud Next ‘26</title><link>https://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/google-cloud-next-26-recap/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GCNEXT2026_0422_085831-8501_ALI.max-600x600.format-webp.webp" width="540"/><media:description>Wide view of a large audience in a purple-lit arena looking at a main stage screen displaying "Google Cloud NEXT".</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GCNEXT2026_0422_085831-8501_ALI.max-600x600.format-webp.webp"&gt;Catch up on our biggest updates from this year’s Cloud Next, including Gemini Enterprise Agent Platform and our newest TPUs.</description><pubDate>Fri, 24 Apr 2026 18:00:00 +0000</pubDate><guid>https://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/google-cloud-next-26-recap/</guid><category>Google Cloud</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>7 highlights from Google Cloud Next ‘26</title><description>Catch up on our biggest updates from this year’s Cloud Next, including Gemini Enterprise Agent Platform and our newest TPUs.</description><site_name>Google</site_name><url>https://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/google-cloud-next-26-recap/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Chris Talbott</name><title/><department>Google Cloud</department><company/></author></item><item><title>Find out what’s new in the Gemini app in April's Gemini Drop.</title><link>https://blog.google/innovation-and-ai/products/gemini-app/gemini-drop-april-2026/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/00_Drops_10_Cover_Art_1920x1080.max-600x600.format-webp.webp" width="540"/><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/00_Drops_10_Cover_Art_1920x1080.max-600x600.format-webp.webp"&gt;Gemini Drops is our regular monthly update on how to get the most out of the Gemini app.</description><pubDate>Fri, 24 Apr 2026 16:00:00 +0000</pubDate><guid>https://blog.google/innovation-and-ai/products/gemini-app/gemini-drop-april-2026/</guid><category>Gemini App</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Find out what’s new in the Gemini app in April's Gemini Drop.</title><description/><site_name>Google</site_name><url>https://blog.google/innovation-and-ai/products/gemini-app/gemini-drop-april-2026/</url></og></item><item><title>There's a new playbook for partnering with creators on marketing campaigns.</title><link>https://blog.google/products/ads-commerce/ads-decoded-podcast-creator-marketing/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Decoded_Podcast_-_Thumbnail_-_S.max-600x600.format-webp_0PzWtaK.webp" width="540"/><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Decoded_Podcast_-_Thumbnail_-_S.max-600x600.format-webp_0PzWtaK.webp"&gt;How Google is building tools to make creator partnerships accessible and effective.</description><pubDate>Thu, 23 Apr 2026 19:00:00 +0000</pubDate><guid>https://blog.google/products/ads-commerce/ads-decoded-podcast-creator-marketing/</guid><category>Google Ads</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>There's a new playbook for partnering with creators on marketing campaigns.</title><description/><site_name>Google</site_name><url>https://blog.google/products/ads-commerce/ads-decoded-podcast-creator-marketing/</url></og></item><item><title>Fitbit's personal health coach is now even more personalized.</title><link>https://blog.google/products-and-platforms/devices/fitbit/personal-health-coach-updates/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/personal_health_coach_more_cust.max-600x600.format-webp.webp" width="540"/><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/personal_health_coach_more_cust.max-600x600.format-webp.webp"&gt;With these updates, it’s even easier to chat with your Coach and tailor workouts to suit your specific health goals.</description><pubDate>Thu, 23 Apr 2026 17:00:00 +0000</pubDate><guid>https://blog.google/products-and-platforms/devices/fitbit/personal-health-coach-updates/</guid><category>Fitbit</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Fitbit's personal health coach is now even more personalized.</title><description/><site_name>Google</site_name><url>https://blog.google/products-and-platforms/devices/fitbit/personal-health-coach-updates/</url></og></item><item><title>3 easy ways to shop for spring with Google</title><link>https://blog.google/products-and-platforms/products/search/spring-fashion-shopping-tips/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/spring_shopping_hero.max-600x600.format-webp.webp" width="540"/><media:description>Illustration of two phone screens showing a user using Google's try on technology on a person wearing a bright yellow top and white cropped pants, and Circle to Search on a person wearing a dark yellow top and white pants</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/spring_shopping_hero.max-600x600.format-webp.webp"&gt;Here are three Google Search and Shopping tools that can help you shop for spring fashion.</description><pubDate>Thu, 23 Apr 2026 16:00:00 +0000</pubDate><guid>https://blog.google/products-and-platforms/products/search/spring-fashion-shopping-tips/</guid><category>Search</category><category>Shopping</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>3 easy ways to shop for spring with Google</title><description>Here are three Google Search and Shopping tools that can help you shop for spring fashion.</description><site_name>Google</site_name><url>https://blog.google/products-and-platforms/products/search/spring-fashion-shopping-tips/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Megan Stoner</name><title>Keyword Contributor</title><department/><company/></author></item><item><title>Capris, bright makeup and more trending spring style searches</title><link>https://blog.google/products-and-platforms/products/search/spring-2026-fashion-beauty-trends/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/SpringFashionTrends_Hero.max-600x600.format-webp.webp" width="540"/><media:description>Colorful illustration of two people wearing trending spring style items like blue shoes and a silk scarf, surrounded by larger items, including a coral oblong handbag</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/SpringFashionTrends_Hero.max-600x600.format-webp.webp"&gt;Take a look at Google’s trending fashion and beauty searches for spring 2026, including capris, blue mascara, French tips and more.</description><pubDate>Thu, 23 Apr 2026 16:00:00 +0000</pubDate><guid>https://blog.google/products-and-platforms/products/search/spring-2026-fashion-beauty-trends/</guid><category>Search</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Capris, bright makeup and more trending spring style searches</title><description>Take a look at Google’s trending fashion and beauty searches for spring 2026, including capris, blue mascara, French tips and more.</description><site_name>Google</site_name><url>https://blog.google/products-and-platforms/products/search/spring-2026-fashion-beauty-trends/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Jenny Lee</name><title>Lead Trends Analyst</title><department/><company/></author></item><item><title>Convert faster on YouTube with April’s Demand Gen Drop.</title><link>https://blog.google/products/ads-commerce/demand-gen-drop-april-2026/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/DG_Road_to_GML_Master-Header_zX.max-600x600.format-webp.webp" width="540"/><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/DG_Road_to_GML_Master-Header_zX.max-600x600.format-webp.webp"&gt;Learn more about our latest Demand Gen Drop and ways to maximize campaign performance in Demand Gen campaigns.</description><pubDate>Thu, 23 Apr 2026 16:00:00 +0000</pubDate><guid>https://blog.google/products/ads-commerce/demand-gen-drop-april-2026/</guid><category>Google Ads</category><category>YouTube</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Convert faster on YouTube with April’s Demand Gen Drop.</title><description/><site_name>Google</site_name><url>https://blog.google/products/ads-commerce/demand-gen-drop-april-2026/</url></og></item></channel></rss>