Personalization Software

Compare the Top Personalization Software of 2022

What is Personalization Software?

Personalization software allows websites to customize their recommendations, ads, products, content, experiences, and notifications based on the browsing activities of target users, providing a personalized user experience. Compare the best Personalization software currently available using the table below.

  • 1
    Mapp Cloud

    Mapp Cloud

    Mapp Digital

    Mapp Cloud is an Insight-led Customer Experience Platform. With Mapp Cloud, marketers can focus on what makes a difference for their business, instead of spending precious time and resources taming the technology behind it. They can rely on real, reliable marketing insights that enable true one-to-one personalization – and set the foundation for successful cross-channel marketing activities. Mapp Cloud’s key features are: - CDP & Engagement based on real-time, unified customer profiles - AI-generated customer insights – learn from the past and the present to predict future customer behavior - Marketing activation for actionable insights - One-to-one personalization, including predictions, recommendations and churn prevention - Cross-channel execution (email, push, SMS, web, adv) - Direct connectivity (import/export) with a multitude of data sources (CRM, eCommerce systems, loyalty)
  • 2
    Smaply

    Smaply

    Smaply

    Smaply is a web-based customer experience software that allows businesses to create journey/stakeholder maps and share them with team members. Professionals can utilize the drag-and-drop functionality to add images, texts or video files in journey maps and export them in various formats including PDF, PowerPoint, Excel, PNG and more. Flexible editors | collaboration | live sharing | feedback mode | professional exports | PowerPoint presentations | multiple personas | data integrations | API | trainings | Support | Procurement | Coaching hours | Per-user-price | English & Spanish | Link lane | Journey map templates | Persona templates Using Smaply's collaborative platform, enterprises can grant-role based access to specific employees, invite user comments on maps and share live links with several recipients. It comes with an administrative dashboard, which helps users view ongoing projects and retrieve the details of specific stakeholders via search functionality.
    Starting Price: €19.00/month
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  • 3
    Hippo Video

    Hippo Video

    Lyceum Technologies

    Hippo Video is a next-gen video marketing platform for business. Hippo Video brings in-video & hyper video personalization to sales outreach & marketing automation workflows. Hippo Video has custom workflows for marketing, email campaign, sales, and customer support processes. Hippo Video is the one-stop solution for everything video that delivers deep user insights to bring in more qualified leads and close more sales deals. More than 5000+ businesses worldwide use Hippo Video for their business video needs.
    Starting Price: $10.00/month/user
  • 4
    OptiMonk

    OptiMonk

    OptiMonk

    OptiMonk is a conversion optimization tool that turns your traffic into sales. It allows you to create, personalize and launch popups, sidebars, notification bars, and fullscreen messages, without coding. With OptiMonk, you'll earn more. Here’s how: ✔ Capture more subscribers Make less engaged visitors sign up to your email/Messenger list & convert them into sales later. ✔ Reduce cart abandonment Detect if someone is about to leave without buying and prevent cart abandonment. ✔ Increase cart value Boost your avg. order value & generate larger purchases for the same amount of traffic. ✔ Promote special offers Turn new visitors into first-time buyers and existing customers into repeat buyers. ✔ Collect feedback Value your clients by asking feedback & improve the satisfaction rate after analyzing the answers. ✔ Facilitate social sharing Build and grow social communities, and reach your prospects through social media.
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    Starting Price: $29.00/month
  • 5
    Bloomreach

    Bloomreach

    Bloomreach

    Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer.
  • 6
    Convert Experiences
    Optimize your website for more Customer Value. High ROI A/B Testing to (Actually) Grow Your Business. We’ve built a tool that eliminates the issues plaguing other platforms, letting you focus on your optimization strategy. Convert’s tool is one of the only enterprise solutions that stores no personal data in the default setting, and uses only first party cookies for accurate visitor tracking. Test without consent, keep optimizing & we have your back. ConversionXL studies show that we are one of the fastest testing tools out there. Yet we’ve beaten the blink that skews results and damages your reputation. Endless waits are over. When you ask us for help, you talk to human experts who know our tool inside out, value your time & don’t give up till you’re satisfied. Most plans come with unlimited projects, tests and domains. Plus advanced developer options and top notch training add-ons. If you can think it, you can test it.
    Starting Price: $599.00 per month
  • 7
    Marketo

    Marketo

    Marketo

    Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.
    Starting Price: $895 per month
  • 8
    Clearbit

    Clearbit

    Clearbit

    Data to power your entire business. Clearbit is the marketing data engine for all of your customer interactions. Deeply understand your customers, identify future prospects, and personalize every single marketing and sales interaction. Rely on fresh, accurate data with our proprietary real-time lookups. Then act on new information immediately, with sales alerting and job change notifications. Get company attributes like employee count, technologies used, and industry classification—and get employee details like role, seniority, and even job change notifications, right at your fingertips. With our dataset and machine learning algorithms, you’ll have all of the information you need to convert leads and grow your business. Get the right data directly into the tools you already use. We built Clearbit from the ground up to integrate right into your existing stack, providing uniform, seamless data across your sales, marketing, and analytics teams.
    Starting Price: $20,000 per year
  • 9
    emfluence Marketing Platform
    The emfluence Marketing Platform is so intuitive, you'll swear it was built just for you. We believe that usability is as important as functionality. That’s why we’ve focused the emfluence Marketing Platform’s features around what’s really important: helping digital marketers like you accomplish your goals every day. Whether you’re launching your own digital campaigns, managing a brand across a network of franchises, or creating campaigns for your book of business, you can leverage the emfluence Marketing Platform for: • Marketing Automation • Drag & Drop Email Marketing • Marketing Calendar • Social Media Management • Surveys • Landing Pages • Form Builders • Automated Reporting • Website Tracking • Light Boxes and Modals • Variable Content & Personalization The emfluence Marketing Platform offers integrations to Microsoft Dynamics, and Salesforce, as well integrations to Zapier and an Open API.
    Starting Price: $700/month
  • 10
    Twik

    Twik

    Twik

    The first automated, no-configuration business intelligence & personalization automation engine. Track and analyze auto-detected business goals and see how they convert for different user profiles. A single line of code to deploy a cloud-based framework with the tools to grow your business. The first automated, no-configuration business intelligence & personalization engine. Twik automatically matches each visitor with relevant variants to maximize conversions. No data science or maintenance required - launch your variations and let Twik do the rest. Edit your site and create variations without changing your site code. Let your marketing team work freely without nudging your dev' team. Maximize sales with automated scoring of site menu items and product catalogues. Use twik’s magic to create and match a unique version of your site per each visitor with the ultimate goal of increasing sales.
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    OneSignal

    OneSignal

    OneSignal, Inc.

    OneSignal is the market leader in customer engagement, powering mobile push, web push, email, and in-app messages for over 1 Million developers and marketing teams. OneSignal takes just minutes to setup, and makes it easy for you to send push notifications and messages to all your users. Access robust features including segmentation, automated messaging, intelligent delivery, A/B testing, and real-time reports. Built for developers, OneSignal makes it easy to code in the language you know with any development environment - all with less than 10 lines of code. It's also the most flexible push provider, with integrations to top analytics providers, DMPs and CRMs, plus Zapier to connect with 1400+ apps and platforms. OneSignal is free to send messages to an unlimited mobile subscribers and up to 10K web push subscribers. OneSignal is used by 76% of the top million sites with push notifications (source: Builtwith).
    Starting Price: $0/month
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    Optimizely

    Optimizely

    Optimizely

    Optimizely is the world's leader in Progressive Delivery and Experimentation, empowering leading companies to test and deliver new experiences and features to their customers. Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely Digital Experience Platform helps you unlock your digital potential. To create helpful, human digital experiences requires constant invention from every company.​ A digital experience platform (DXP) should make creating behavior-driven experiences simple, crafting sophisticated content faster, collaborating easier and anticipating customer needs possible. See how you can eliminate guesswork and make every interaction actionable. Commerce in the digital age is more than transactions, products and catalogs. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction.
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    Google Optimize
    Engage your website visitors like never before. Create personalized experiences and run website tests — for free. Optimize is natively integrated with Google Analytics, so you can quickly understand how your website can be improved. Easily run tests on your website’s content to learn what works best for your visitors, including A/B, multivariate, and redirect tests. One size never fits all. Customize your website experience to suit each type of audience. Drive better results from your own screen in minutes. Create custom landing pages for your Google Ads and convert more visitors into customers. Set up your first website test in minutes and save time with our visual editor. Explore this feature and more to better optimize your customer journey. Optimize natively integrate with other Google solutions, saving you valuable time while increasing efficiencies across your team.
  • 14
    Kizen

    Kizen

    Kizen

    Faster, Smarter Growth. Kizen helps companies grow faster and work smarter by leveraging cutting-edge technologies like intelligent automation, digital assistants, big data, and AI. Our next-gen software platform with Zoe, the world’s smartest digital business assistant, supercharges productivity and accelerates profitable growth for marketing, sales and experience teams across the globe, enabling seamless personalization at scale.
  • 15
    Zoho MarketingHub
    Marketing automation software for faster business growth. Zoho MarketingHub is an all-in-one marketing automation software that helps you successfully manage your marketing activities across multiple channels. Generate more leads, convert them to customers, and retain them longer. A single place to influence, educate, and engage your leads. Capture leads, nurture and qualify them, and pass the best ones on to your sales teams. Understand every activity of your audience—whether on your site or your web app—and offer a personalized experience that exceeds your customers' expectations. Analyze the effectiveness of your campaigns across all channels, so you can make better marketing decisions. This comprehensive bird's eye view lets you examine your planning stage, your ROI, and everything in between. Email, social media, or SMS—run tailored campaigns on the medium that works best with your audience. We help you keep the conversation going even if they switch between channels.
    Starting Price: $20 per month
  • 16
    Octane AI

    Octane AI

    Octane AI

    All-in-one platform for Quizzes, Facebook Messenger & SMS automation, and opt-in tools. Collect customer insights with engaging quizzes and grow marketing lists faster with customizable opt-in tools. Recommend the right products to solve customer problems and personalize your marketing. Foster stronger customer experiences that encourage repeat purchases and build lifelong relationships. Use a Shop Quiz to personalize the shopping experience and drive up AOV & opt-ins. Create buyer profiles to use across your marketing channels. Setup is easy, fully customizable, and no-code plus comes with detailed analytics. Increase marketing opt-ins with branded and engaging opt-in tools. Use a collection of pop-ups, Messenger opt-ins, Facebook ads, and more to capture visitors and get them to subscribe to marketing automations. Build conversations, send sponsored messages, create custom flows, and share promotions to re-engage customers and drive them to make a purchase.
    Starting Price: $29 per month
  • 17
    Pure360

    Pure360

    Pure360

    An all-in-one AI email marketing platform and a Customer Success Team whose sole mission is to get you better results. We are a break from the norm. Be the best marketer you can be. Our UK based strategic consultants help you understand your objectives and challenges and how to get successful results. Our supported learning keeps you ahead of the game and your competitors. Say goodbye to separate business systems. Ditch those manual processes and set up useful automations with our endless integrations. With all of your customer data in one place, you have a better understanding of who you’re marketing to. Discover a host of untapped marketing opportunities with relevant insights. Whether it’s spending behavior, engagement levels or ROI, our dashboards empower you to create better campaigns without the guesswork.
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    SAP Marketing Cloud
    Offer customers the freedom to define their journey. Fulfill the promise of CRM with SAP Marketing Cloud. Drive more revenue and give customers freedom to discover, engage, and buy. Sharpen the focus of your marketing team by leveraging the full context of customer needs and demands. Unite experiential and operational data to build a single, comprehensive view of customers. Remove silos across the organization and activate the full value of customer data. Gain deeper insights into customers to understand their intent and anticipate their behavior. Identify hidden trends and discover micro-segments with just a few clicks to shape your marketing strategy. Build customer trust and deepen customer relationships with greater insight and agility. Use real-time business intelligence to enable fast analysis and confident decision-making across the organization, while delighting customers and optimizing marketing performance.
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    Netcore

    Netcore

    Netcore

    Netcore Customer Engagement & Experience is an intelligent full-stack platform that gives you the power to redefine growth. Full stack growth platform for marketers, product and growth managers. Grow your conversion, retention, and revenue with Raman's game-changing predictive intelligence. Marketing and product leaders at customer-centric brands trust Netcore to deliver a world-class customer experience. Powerful, easy to use intelligent customer engagement platform helping you increase conversion & retention. Efficiently automate the delivery of highly personalized campaigns to distinct customers. Netcore Customer Engagement takes the guesswork out of how to engage with customers with data analysis backed by machine learning. Create a unified profile by stitching together data-points from every interaction a customer has with your brand across online & offline channels - website, mobile app, & marketing channels
  • 20
    Emarsys
    Deliver the predictable, profitable outcomes that your business demands. And the highly personalized omnichannel experiences that your customers deserve. Eliminates silos and unifies customer data through an open architecture and API to drive more intelligent omnichannel engagement. Rapidly aligns business objectives with proven, industry-specific customer engagement strategies crowdsourced from leading brands. Delivers true 1:1 customer personalization across all channels and devices to increase omnichannel engagement, retention and loyalty. Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization and continuously optimize business results. Simplifies cross-channel execution and streamlines marketing operations to optimize the entire customer experience – not just individual channels. Enables fully personalized communication with your customers across all channels, with optimized content for email, social, mobile, web, and direct mail.
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    Prisma Campaigns

    Prisma Campaigns

    Prisma Campaigns

    The Agile Marketing Platform for Financial Services. We help Financial Institutions deepen their customer relationships, improve share of wallet, and increase loyalty by allowing them to execute easily personalized campaigns thought all channels, at scale. Online Banking, Web, Mobile, Email, SMS + Others, Prisma Campaigns is a smart omnichannel orchestrator. Based on customer data it allows FIs to effectively deliver segmented and personalized campaigns providing relevant, personal and contextual offer at any stage of the customer journey. From insights to action: Effectively orchestrate real-time segmented campaigns. 1-to-1 personalized messages: Deliver personal and contextual messages and increase conversion rates. All-in-one platform: Manage all your channels from a single place: mobile, web, email, sms, push and more. Fast and easy integration: Plug and play easily with our SDK and go live in less than 6 weeks! #BeRelevant!
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    Attraqt

    Attraqt

    Attraqt

    Orchestrate individual shopper experiences at scale. Empower discovery by creating an emotional connection with consumers through brand inspiration and creativity. Personalize each moment by responding to a true understanding of shopper intent at that very moment of interaction. Deliver an exceptional micro-experience that reflects the context of the engagement and their stage in the shopping journey. Connect the shopper journey by integrating all engagement moments -across device, channel or location. Optimize every stage of the shopper journey and still meet your commercial goals. Algorithm-driven Intelligence enhanced by your expertise. Evolve your technology stack; stay focused on innovation components that makes an impact. Get rid of silos through a single intelligence layer delivering actionable insight.
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    WonderPush

    WonderPush

    WonderPush

    WonderPush is the fastest platform offering mobile and web push notification, in-app messaging for iOS, Android and websites. Easy to set, our powerful solution enables thousands of developers and marketers to send more than 350,000 notifications per second. Our pricing is designed to scale with your business and lets you send unlimited notifications and in-app messages without any engagement.
    Starting Price: €1 per month
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    SALESmanago

    SALESmanago

    Benhauer

    SALESmanago is the only no-code, AI-driven Customer Data and Marketing Automation Platform, used by 3000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, BMW, Crocs, Victoria's Secret and many other global brands. Financial Times ranks SALESmanago as the fastest growing marketing automation platform in Europe. Get started with SALESmanago with 2 month free Proof of Concept.
    Starting Price: $499
  • 25
    SuiteCRM

    SuiteCRM

    SuiteCRM

    SuiteCRM is the award winning Customer Relationship Management application brought to you by SalesAgility who are the authors and maintainers. The application is enterprise ready and completely scalable to suit any business size or business requirement. The application is fully customisable and can be tailor made to fit your current or future business processes. Most importantly the application is Open Source, so it’s completely FREE to use, with no limitations on users. Later this year SalesAgility are excited to be welcoming SuiteCRM 8 to the product family, the company’s biggest release since their inception in 2009. The move to SuiteCRM 8 will include fundamental changes to the UI and a new core framework.
    Starting Price: £95/month/unlimited users
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